The Wellstar Center for Health Equity has teamed up with Social Cascade, a health literacy platform designed to modernize patient education, to address health inequities across Georgia. This partnership is part of Wellstar’s Community Transformation Program and represents a shared commitment to improving health outcomes by using technology to bridge the gap between healthcare providers and patients. However, the partnership is about much more than what can be accomplished through technology; it is about empowering patients and making meaningful progress toward health equity.
At Wellstar, we have long believed that every person deserves the opportunity to live their healthiest life, regardless of their circumstances. The Center for Health Equity is committed to making healthcare accessible, equitable and dignified for everyone in Georgia. By implementing systemwide programs that address health disparities, Wellstar is creating lasting change across the state. Now, Social Cascade joins us in championing this important work that ensures everyone can access quality care, regardless of their background or circumstances.
A collaborative approach to health equity
Improving health inequities requires teamwork. No organization, policy or program can solve these complex issues alone. Wellstar’s new partnership with Social Cascade uses a collaborative approach to make a meaningful difference in the community.
Here’s how it works: Wellstar has identified five Georgia-based clinics and advocacy organizations focused on reducing health inequities. Social Cascade will give those clinics full access to its innovative AI-powered solutions to help them more easily reach the patients they serve and strengthen patient engagement. The five participating organizations are:
- Someone Cares
- Giving Health
- Empowerment Resource Center
- Healthy Mother, Healthy Babies Coalition of Georgia
- CareLink of Northwest Georgia
These clinics and advocacy organizations serve some of the most vulnerable populations, offering crucial services to individuals and families who may face barriers to healthcare access. Together, Wellstar and Social Cascade aim to amplify their reach, ensuring their patients receive timely, accurate health information through the social media platforms they already use.
Leveraging technology to improve health outcomes and access
Many individuals struggle to find, understand and apply health-related information, leading to poor health outcomes and difficulties navigating an already complex healthcare system. Social Cascade’s role is to help improve this situation by making health information more accessible and actionable for patients through the organizations and providers patients already know and trust.
With Wellstar’s support, Social Cascade will help participating groups:
- Boost patient acquisition and engagement: Social Cascade’s platform will enable clinics to reach their patients more effectively, offering real-time advice, resources and support that align with their healthcare journeys.
- Promote equitable healthcare: By connecting clinics to their communities through digital channels, Social Cascade helps break down barriers to access, improving social determinants of health like access to healthcare, education and support services.
Both Wellstar and Social Cascade envision a future where organizations across Georgia can more easily connect with their patients, improve access to care and positively impact the social determinants of health in their communities over time. Our organizations look forward to sharing the positive outcomes of this partnership and continuing to drive change in healthcare through innovation and collaboration.
